The Maven’s Notebook
A marketing blog exploring trends, history, strategy, content, ads, and the ideas that spark bold brands.
Brand Spotlight: Tyler, the Creator
Tyler made his personal aesthetic a brand, something only very few have mastered. Great brands can carry a specific identity, but to translate that identity across so many different mediums and really leave behind work that people love in each one is something people don’t really even TRY. You don’t have to like what Tyler creates... but you should definitely respect it.
Hustle, Hustle, Hustle...Breathe
Grinding is all the rage. Unfortunately, there's only so much one can do before they get down to the bone.