Lori London 11/18/25 Lori London 11/18/25

Stop Overthinking Your Brand: A Simple Guide to Showing Up Online

Lori London 10/29/20 Lori London 10/29/20

How to Make the Most of Marketing "Downtime"

If you’re an entrepreneur, it only makes sense that this point of time is especially difficult for you. However, you shouldn’t forget that downtimes will always come and go. Whether it’s a natural disaster or just a slow season for your industry, if you want to be successful, you’ll have to use these downturns to your advantage.

Lori London 12/7/19 Lori London 12/7/19

Cause Marketing 101: Do the RIGHT Thing

Because you want to make sure that your brand is one that customers can connect with personally and feel good about supporting, publicly supporting a cause is a great idea. However, there are some best practices for making sure you aren’t damaging your brand instead of boosting it…

Lori London 3/17/19 Lori London 3/17/19

No One Cares How Many Followers You Have

There’s no doubt that social media is THE most important channel to keep in mind when it comes to building a brand or marketing products. But when you’re thinking about the role social media plays in the success of your business, do you know what you should be measuring?

Lori London 1/30/19 Lori London 1/30/19

It's Not Too Late: Make Your Brand/Business Resolution TODAY!

If you’re in the process of building a brand/business like myself, you should have made a business resolution too. Oh, you didn’t? Again, not too late, let’s get started.

Lori London 10/3/18 Lori London 10/3/18

Brand Spotlight: Tyler, the Creator

Tyler made his personal aesthetic a brand, something only very few have mastered. Great brands can carry a specific identity, but to translate that identity across so many different mediums and really leave behind work that people love in each one is something people don’t really even TRY. You don’t have to like what Tyler creates... but you should definitely respect it.